Respect the individuality and talents of others and work as a sincere and devoted member of the team.

Make full use of your creativity and skills and commit to constantly improving yourself.

Be ambitious, take pride in your work, and pursue abundance in life.

Collaborate with complete faith in one another and fulfill your individual rights and responsibilities.

Acquire and maintain the competitive edge by continuously enhancing core capabilities through the implementation of knowledge-management practices.

Enhance the quality of internal personnel and processes and practice higher quality management by making decisions based on logic and reason.

Achieve innovative, bold, and efficient management by leveraging the spirit of entrepreneurship.

Respect the law and the code of ethics to ensure fairness and righteousness in all facets of management.

Pursue the sustained growth of the company through the realization of excellence in quality and service.

Embrace value-driven management practices in which the number one priority is respect for our customers.

Defend the interests of the shareholders through the maximization of corporate value.

Contribute to the joint prosperity of all interested parties and the betterment of the society through corporate growth.